A luxury metadesign brand
Crossing Boundaries Lecture Series
Melanie McClintock, Assistant Professor at Fashion
Milan-based fashion designer Kristina Spirk considers that behind every great design, there is an even greater story. As designers we are trained and given special skills to invent and create new products to increase consumption. But in the 21st century do we really need new products? Should we continue to function as designers of the past or should we find a way to reinvent the process of design?
Specializing in luxury womenswear, Kristina Spirk combines her vision with metadesign principles to spearhead her second fashion label, “Decontoured”.
Milan-based fashion designer Kristina Spirk considers that behind every great design, there is an even greater story. Her story started in Zagreb where she was born and raised but where she also made her first steps as a fashion designer after graduation.
From her early work, Kristina showed a tendency to innovation, distinctive style and design skills that enabled her to establish herself as an important name in the emerging Croatian fashion market and launch her own label. However, her restless spirit, her desire to explore the world, and pursue both personal and professional growth resulted with her decision to leave Zagreb and continue her career and education, first in New York and then in Milan.
After spending many years in the industry, developing both her collections and collaborating on various projects for different fashion brands, Kristina started rethinking the traditional fashion system aspiring to introduce a change both in the concept and the process of design. Specialized in luxury womens wear and in combining her vision with a metadesign approach, Kristina started her new chapter in fashion and founded her second label “Decontoured”.
With its philosophy firmly rooted in an aesthetic sustainability and value that transcends seasonal fashion trends, “Decontoured” is introducing a concept of alternative luxury by elevating design to a new level.