Lectures and Talks

Shaabi to Chic: Pop Culture is Consumer Culture

Crossing Boundaries Lecture Series

Lecture Date(s)

October 2, 2017 at 7pm
October 4, 2017 at 1pm

Speaker(s)

Rana Salam

Moderator(s)

Sara Shaaban, Art Director

Language

English

Location

The Fire Station Cinema
The Atrium at VCUarts Qatar

Acknowledgment

Salim Cherfan and Studio
Rana Salam

2017, Art Direction, Brand Identity, Crossing Boundaries, Designers, Graphic Design, Lecture

Image caption: ©Rana Salam

A graduate of Central Saint Martins and the Royal College of Art, Rana Salam is amongst the most celebrated of designers and is known for her understanding and use of Middle Eastern popular art and culture.

She draws on vibrant imagery and merges it with the latest design technology to create her unique vision of graphic design and art direction. Her work has been widely published in magazines including Elle Deco, Wallpaper, Creative Review, and Design.

In her lecture Shaabi to Chic: Pop Culture is Consumer Culture, Rana Salam will talk about how Middle Eastern pop culture transcends social hierarchy, age and gender. It is a culture where we all somewhere, somehow, consume the same products, be it on a school bus or while watching a cinema screen.

Biography

@ranasalamstudio
ranasalam.com

Rana Salam has been running her own London and now Beirut-based design studio for over a decade. She specializes in brand creation and re-branding alongside art direction and consultancy and event curation, and has produced distinctive designs for clients as diverse as Harvey Nichols, Villa Moda, Liberty of London, Boutique 1, the Victoria & Albert Museum and Paul Smith.