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المعارض والفعاليات

Culture matters:
How to use fashion, design and arts for trends analysis

Crossing Boundaries Lecture Series

Lecture Date(s)

October 28, 2021 at 12:45pm

Speaker(s)

Luca Marchetti

Moderator(s)

Chris Q. Fink, Chair of Fashion Design & Merchandising

Language

English

Location

Online

Acknowledgement

Corinne Verdier, Cultural Attachée at French Embassy in Qatar

Visit the Arabic version here

Learn more about the analysis and foresight methodology developed by the trend forecasting agency THE PROSPECTIVISTS. Their approach decrypts emerging signs, cultural relevance and manifestations to forecast what they will mean for brands tomorrow.

Brand expert and semiologist Luca Marchetti will explain the basic methodological principles to discover the key evolving challenges that truly impact people’s lives, habits and behaviors through various case studies related to art and pop culture, and in the field of luxury and retail space design in the second part of the lecture.

Anticipating the future is a commitment to change in the present.

Takeaways

Biography

Luca Marchetti Male Semiologist Trendforcaster Brand

Luca Marchetti

Brand expert and Semiologist

Luca Marchetti teaches as a senior lecturer at the Institut Français de la Mode in Paris since 2004, at the University of Bologna (Italy) and at the Sorbonne Nouvelle University in Paris in the context of the Master on ‘Creative industries’ co-directed with the luxury group LVMH. He also works internationally as a brand consultant and event curator for brands or museums and regularly collaborates with magazines such as Vogue or Revue. He recently published (ed.) Fashion Curating / La Mode Exposée: Understanding Fashion through the Exhibition (HEAD Publisher, 2017) and Exhibit! Fashion on display : exhibitions and brand spaces (with Simona S.-Reinach, Mondadori-Pearson, 2020). In 2019, he co-founded the foresight and innovation consultancy studio THE PROSPECTIVISTS.

Public Programming

October 28, 2021 ― 12:45 to 2 PM

'Culture matters: How to use fashion, design and arts for trends analysis' by Luca Marchetti

November 2021

Book your Brain Date with Luca Marchetti! Two spots available!
(Exclusively for VCUarts Qatar alumni, students, faculty or staff)

Video

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