
Culture matters:
How to use fashion, design and arts for trends analysis
Crossing Boundaries Lecture Series
Lecture Date(s)
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Moderator(s)
Language
Location
Acknowledgement
Visit the Arabic version here
Learn more about the analysis and foresight methodology developed by the trend forecasting agency THE PROSPECTIVISTS. Their approach decrypts emerging signs, cultural relevance and manifestations to forecast what they will mean for brands tomorrow.
Brand expert and semiologist Luca Marchetti will explain the basic methodological principles to discover the key evolving challenges that truly impact people’s lives, habits and behaviors through various case studies related to art and pop culture, and in the field of luxury and retail space design in the second part of the lecture.
Takeaways
Biography

Luca Marchetti
Brand expert and Semiologist
Public Programming
October 28, 2021 ― 12:45 to 2 PM
'Culture matters: How to use fashion, design and arts for trends analysis' by Luca Marchetti
November 2021
Book your Brain Date with Luca Marchetti! Two spots available!
(Exclusively for VCUarts Qatar alumni, students, faculty or staff)
Video
Luca Marchetti: Crossing Boundaries Lecture on October 28, 2021
Related Topics
Community Spirit
2021
Photo Gallery
Jamel Shabazz, 'Brooklyn in the House', Lower East Side, Manhattan, NYC, 1982, Archival inkjet print, 35.6 x 27.9 cm ©Jamel Shabazz, Galerie Bene Taschen