How to use fashion, design and arts for trends analysis
Crossing Boundaries Lecture Series
Learn more about the analysis and foresight methodology developed by the trend forecasting agency THE PROSPECTIVISTS. Their approach decrypts emerging signs, cultural relevance and manifestations to forecast what they will mean for brands tomorrow.
Brand expert and semiologist Luca Marchetti will explain the basic methodological principles to discover the key evolving challenges that truly impact people’s lives, habits and behaviors through various case studies related to art and pop culture, and in the field of luxury and retail space design in the second part of the lecture.
Brand expert and Semiologist
October 28, 2021 ― 12:45 to 2 PM
'Culture matters: How to use fashion, design and arts for trends analysis' by Luca Marchetti
Book your Brain Date with Luca Marchetti! Two spots available!
(Exclusively for VCUarts Qatar alumni, students, faculty or staff)
Luca Marchetti: Crossing Boundaries Lecture on October 28, 2021
Jamel Shabazz, 'Brooklyn in the House', Lower East Side, Manhattan, NYC, 1982, Archival inkjet print, 35.6 x 27.9 cm ©Jamel Shabazz, Galerie Bene Taschen